Amb. Phil Roberts
Amb. Phil Roberts
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Turning Africa’s Tourism
Potential Into Trade,
Investment & Opportunity Discover My Work Amb. Phil Roberts, FCISM, FIHSD — Global Tourism Promoter, International Development Advocate,
and Diplomatic & Investment Strategist, connecting governments, investors, businesses and young people to
build Africa’s future.

Turning Africa’s Tourism Potential Into Opportunity

Amb. Phil Roberts, FCISM, FIHSD is a Global Tourism Promoter, International Development Advocate, and Diplomatic & Investment Strategist, connecting governments, investors, businesses and young people to build Africa’s future.

His work brings together tourism, trade, investment, diplomacy, culture and youth development to create practical partnerships and sustainable opportunities across Africa.

  • Tourism & Destination Development
  • Trade & Investment
  • Diplomacy & International Relations
  • Youth & Community Development

Amb. Phil Roberts

– Co Founder

Services list

What I Do

Diplomacy & International Relations

Practising tourism, cultural and economic diplomacy that puts business and people at the centre of international relations.
01

Youth & Community Development

Positioning Africa’s young people as entrepreneurs and partners, not just beneficiaries, in the continent’s growth.
02

Sustainable Development & Blue Economy

Advancing tourism that protects natural and cultural resources while creating jobs.
03

Discover Africa Through Tourism, Trade & Investment

Flaship Projects

Business, Strategy

The Art of Tea

Finance, Insurance

Capital City Connect

Insurance, Strategy

FATI Expo 2026

Finance, Strategy

Tourism Across the Niger

Business, Insurance

Rock Music Festival

Discover Partners

Building strong relationships with governments, investors, tourism stakeholders, businesses, development institutions and youth-led organisations to create opportunities and drive sustainable growth across Africa.
  • Government & Diplomatic Partnerships
  • Tourism & Investment Networks

Tourism Trade Investment Diplomacy & Development

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Turning Africa’s Potential into Opportunity

Building practical partnerships across tourism, trade, investment, diplomacy and youth development to create sustainable opportunities for Africa.

  • Tourism & Destination Development
  • Trade & Investment Opportunities
  • Africa–China Partnerships
  • Youth & Community Development

Connecting Africa Through Tourism, Trade & Investment

Discover more